UX Strategy

How to Devise Innovative Digital Products that People Want

$33.10 | Author: Jaime Levy | Publisher: O’Reilly Media | ISBN: 1449372864 | Pages: 312 | Dimension: 6 x 0.65 x 9 inches | Buy Now

Description
“UX Strategy: How to Devise Innovative Digital Products that People Want” by Jaime Levy is an essential guide for creating successful digital products by leveraging user experience strategy. Written by a leading UX strategist and product management expert, the book breaks down UX strategy into manageable components, making it accessible to both designers and non-designers. Levy emphasizes the importance of balancing user needs, business objectives, and design constraints to develop products that people truly want.

At the core of the book is the User Experience Strategy Framework (UESF), a five-step process that helps teams navigate from initial research to product launch. Levy provides a practical approach to each stage, complete with real-world case studies that illustrate how the framework can be applied effectively in different contexts.

What’s Inside

• User Experience Strategy Framework: Learn about UESF, a five-step approach that includes research, requirements, prototyping, validation, and launch. Levy guides readers through each phase, offering practical advice and examples for every step of the process.
• Balancing Business and Design: Discover how to align user experience design with business goals. Levy provides insights on how UX can drive business outcomes, helping teams create products that are both user-centric and commercially successful.
• Collaborative Approach: UX strategy requires input from cross-functional teams. Levy emphasizes collaboration, encouraging the involvement of designers, developers, and product managers throughout the UESF process.

Key Takeaways
“UX Strategy” provides a clear and actionable guide to developing innovative digital products. Key insights include:

• User-Centered Research: Start by understanding user needs, motivations, and behaviors through surveys, interviews, and usability tests.
• Defined Product Requirements: Use user insights to define requirements that meet both user needs and business objectives.
• Prototype and Iterate: Test early and often, using feedback to refine the product before launch.
• Measure Success: Define metrics that reflect both user satisfaction and business outcomes to guide decision-making.
• Cross-Functional Collaboration: Foster teamwork among designers, developers, and product managers to ensure a successful UX strategy.

Why Read This Book?

• Accessible and Practical: Levy’s light-hearted writing style makes complex topics easy to grasp, while providing actionable steps that can be applied immediately.
• Real-World Case Studies: Gain insights from real examples of successful UX strategies, demonstrating how to achieve the balance between user needs and business goals.
• Comprehensive Framework: The User Experience Strategy Framework offers a structured approach for anyone involved in creating digital products.

Who Should Read This?

• Product Managers aiming to bridge the gap between user needs and business objectives.
• Designers and Developers looking to understand how UX strategy can lead to more effective and engaging products.
• App Developers with limited experience in designing digital interfaces who want to create successful iOS and Android products.

If you’re eager to learn how to create digital products that people love, “UX Strategy” by Jaime Levy offers the framework and insights you need to succeed.