Social Entrepreneurship for Everyday People Who Want to Change the World
$17.24 | Authored by Madeleine Shaw | Buy Now
Madeleine Shaw’s The Greater Good is an inspiring call to action for everyday people—especially women and others historically excluded from traditional business spaces—to start impact-driven ventures that change the world. Drawing from her 25 years as a social entrepreneur, Shaw offers practical tools, heartfelt encouragement, and powerful insights for those ready to make a difference.
Why The Greater Good is a Must-Read
- A Blueprint for Social Entrepreneurship
Shaw shares candid lessons from her journey as co-founder of Aisle (formerly Lunapads), showing how to create meaningful ventures rooted in values and purpose. - Empowering Everyday People
Dispelling the myth that a business degree or tech idea is necessary for success, Shaw demonstrates how anyone can mine their experiences and passions to create impactful solutions. - A Movement for a Better Future
By highlighting the journeys of other successful social entrepreneurs, Shaw reveals an emerging movement toward a more just and sustainable world.
What You’ll Learn in The Greater Good
- Tapping into Your Unique Vision
Discover how your values, life experiences, and passions can fuel a venture that makes a difference. - Overcoming Barriers to Entry
Learn how to navigate the challenges of social entrepreneurship, even if you lack traditional business credentials or resources. - The Inner Journey of Leadership
Shaw shares the personal and emotional growth required to lead initiatives that challenge the status quo. - Inspiration from Real Stories
Explore the journeys of diverse social entrepreneurs who are creating change across industries and communities.
Why It Matters
The Greater Good isn’t just a book—it’s a movement for those who want to use business as a force for positive change. With Shaw’s guidance, readers are equipped to turn their ideas into action, fostering a future where purpose and profit coexist.
Turn Your Passion Into Impact
Whether you’re launching a new project or dreaming of creating change, The Greater Good offers the tools and inspiration to lead with purpose.
Ready to Build for the Greater Good?