The Art of Principled Entrepreneurship

Creating Enduring Value

$20.39 | Authored by Andreas Widmer | Buy Now

Are you an entrepreneur, manager, employee, or business student striving to create value while staying true to people-centered principles? The Art of Principled Entrepreneurship by Andreas Widmer offers a compelling roadmap for running a business that is both virtuous and profitable.

Why The Art of Principled Entrepreneurship is Essential

• Business as a Force for Good
  Inspired by Art Ciocca, the creator of a wine brand that has dominated the industry for decades, this book reveals how people-centered leadership drives long-term success.
• A Practical and Timeless Model
  Widmer provides actionable insights for fostering excellence, empowering teams, and creating win-win solutions that benefit customers, employees, and communities alike.
• Stories of Real Success
  Through compelling narratives, this book highlights leaders who prioritized human dignity and innovation to achieve remarkable outcomes.

What You’ll Learn in The Art of Principled Entrepreneurship

• The Five Pillars of Principled Entrepreneurship
  1. The Economy Exists for People, Not People for the Economy: Place human value above profits.
  2. To Work Is to Create; To Create Is to Be Human: Foster creativity and purpose in work.
  3. Culture Eats Strategy for Breakfast: Build a culture that drives sustainable success.
  4. Principled Business Creates Win-Win Solutions: Balance ethics with profitability.
  5. Always Think Like an Entrepreneur: Innovate and adapt for long-term value creation.
• How to Foster People-Centered Leadership
  Learn how to prioritize human dignity in every decision, cultivating a workplace where people can thrive and achieve excellence.
• Principled Practices for Real Impact
  Discover practical habits and strategies to create businesses that do good while driving profitability.

Why It Matters

In today’s fast-changing economy, The Art of Principled Entrepreneurship is a reminder that business can serve as a force for positive change. This book equips leaders and aspiring entrepreneurs with the mindset and tools to balance purpose with profit, proving that long-term success comes from placing people at the center of work.

Create Value While Empowering Others
Whether you’re starting a business or leading a team, The Art of Principled Entrepreneurship is your guide to building a career or company that aligns with your values.

Ready to Lead with Purpose?