How Pirates, Dreamers, and Innovators Create and Dominate Markets
$29.99 (Hardcover) | Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney | Buy Now
Winning in today’s market isn’t about having the best product—it’s about inventing a whole new game. In Play Bigger, the founders of a Silicon Valley advisory firm reveal the revolutionary discipline of category design. Drawing from data analysis and interviews with the leaders behind companies like Amazon, Salesforce, and Uber, the authors show you how to define a new market category, create demand, and dominate your field over time.
Why Play Bigger is a Must-Read
- Learn to Create Markets: Understand how “category kings” like Amazon and Uber redefine customer expectations and set new industry standards.
- Master Category Design: Discover the groundbreaking discipline for creating demand where none existed before.
- Go Beyond Competition: Learn why building a legendary category is more important than simply beating rivals.
What You’ll Get with Play Bigger
- Insights from Market Leaders: Data-driven analysis of companies that have reshaped industries and solved unrecognized problems.
- Actionable Frameworks: Tools and strategies for designing and dominating new market categories.
- Cross-Industry Applications: Guidance for applying category design in any field, from tech to consumer goods to personal branding.
- Timeless Lessons: A new perspective on innovation that transforms how you approach business and leadership.
Why It Matters
In a world of endless competition, Play Bigger teaches you how to stand out—not by competing in existing markets, but by creating new ones. This book promises to:
- Empower you to redefine customer expectations.
- Equip you to create and dominate new market categories.
- Inspire you to think beyond traditional business strategies.
A Must-Have for Entrepreneurs, Innovators, and Visionaries
Whether you’re launching a startup, leading a business, or redefining your personal brand, Play Bigger provides the tools and insights to build a legendary category and own your market.